Confidence to Practice!
12 Weeks to Filling Your Practice with Ideal Clients

Struggling to Fill Your Practice?

• Are you finding it challenging to attract your ideal clients?
• Do you lack a strong online presence to attract and engage potential clients?
• Do you feel lost when it comes to defining and targeting your niche?
• Are you overwhelmed by the many marketing options available?
• Do you have limiting beliefs that hold you back from growing your practice?

By the end of the program, you will have:

• Set clear 1-3 year goals for your practice, including financial targets, with a strategic plan to achieve them.
• Developed a comprehensive marketing funnel tailored for your services.
• Clearly defined your ideal clients, what you offer them, and how to communicate effectively with them.
• Created a professional website, engaging lead magnets, and an efficient sales process for consultations.
• Gained confidence in marketing and selling your services, supported by practical tools like Canva and ChatGPT.

Wide Lens: Building the Foundation

• Goal Setting: Start by setting clear, achievable 1-3 year goals for your practice. This includes financial targets, career milestones, and personal preferences to ensure you're building a sustainable business that aligns with your life.
• Marketing Fundamentals: Gain a deep understanding of what marketing really means for a therapist, health coach, or nutritionist. Learn the key components of a successful marketing funnel tailored to your specific field.
  
• Ideal Client Definition: Go beyond the basics to deeply understand who your ideal clients are. You'll identify their needs, challenges, and preferences, enabling you to connect with them more effectively across all touchpoints.
  
• Mindset Work: Address and overcome any internal barriers that may be holding you back from success. We’ll work on challenging limiting beliefs, building confidence in selling your services, and overcoming fears around marketing and self-promotion.
  

Narrow Lens: Practical Implementation

• Website Creation: Whether you're starting from scratch or refining your existing site, you'll create a professional, client-focused website that clearly articulates what you do and who you serve best.
• Lead Magnets: Develop two powerful lead magnets designed to attract and engage your ideal clients, making it easier for them to take the next step towards working with you.
  
• Marketing Materials: Learn to create effective marketing materials using tools like Canva and ChatGPT, ensuring consistency and professionalism across all your client communications.
  
• Signature Program: Design and package your core service offering into a signature program that resonates with your ideal clients. This program will be your key to confidently selling your services, with a clear structure that meets client needs and drives results.
  

Friday 13th September